The European executive has given the green light for the publication in the Official Gazette of the application for the registration of the Croatian wine Prošek’s IGP (Protected Geographical Indication).
Italy, in defense of its renowned Prosecco DOP (Protected Designation of Origin), has two months to appeal and present its objections, using the similar case of Tokaji as a precedent. The name Tokaji was assigned to Hungarian wine, with Italians being prohibited from using the name Tocai since 2007.
Prosecco is one of the most dynamic sectors in the export of Italian wine. This is confirmed by a recent analysis by Coldiretti using export data published by Istat, which highlights a record increase of 26% in sparkling wine exports in the first six months of 2021. Prosecco, in particular, saw a more significant growth of 35%, surpassing competitors such as Champagne and Cava.
Behind a trademark, there is not just an economy based on numbers and profits, but also a century-old history and tradition that must be defended and respected.